McGargles

McGargles is a really fun Irish beer brand (Rye River Brewing) that I worked with. This particular job was a digital campaign that also had some real world experiential elements. The goal was to drive brand awareness and online engagement by getting people to find “The Lost McGargle”…the short case study shows all the campaign elements and results. Definitely one of my favourite, and most effective digital campaigns that I’ve worked on to this day.