A small portion of work I did for Jaguar
I was lucky enough to work on Jaguar, specifically their genuine parts and aftersales creative earlier in my career. It was a super busy account, always shooting a film or concepting new ideas. Even there brochures were beautifully art directed, conceptually thought-out affairs. Below is a selection of some of my favourite work I did with them.
EVHC
This stands for Electronic Vehicle Health Check. And Jaguar/LandRover tasked us with getting customers excited about it. We went to town with a bespoke sound bed built from chalk noise in the opening scene, and matched that with some beautiful footage of Land Rovers and Jaguars in the wild. The result – a completely OTT video that everyone loved.
Heritage Press Ads
We shot this stunning machine out in the woods to visually tie in with our idea of “wild life” conservation. This fun play on words intended to grab the attention of an older person that may have driven a classic Jaguar in their younger, more wild days.
The second of these two press ads I worked on with art director Rob McDonnell. Here we wanted to tap into the provenance and history that these machines have lived through. I also love juxtaposition of the blood red car against the black and white photo does a great job of getting across just how head turning these cars are.
