Helping SMBs

Google came to us in 2020 and asked us to roll out a campaign that reinforced how Google products enable Irish SMBs to do business. At the time businesses were slowly reopening post first lockdown. Creatively we wanted to avoid the “empty streets” trope that was already developing, and simply focus on the core message.

Across YouTube, Instagram and traditional print ads we used real Irish businesses to demonstrate the value that Google brings.

Real businesses

We deliberately chose to use real companies – from a one-woman show through to a successful chain and brand – to drive home the message that these products can help all businesses, no matter where they are on their journey.